Gambling industry techniques

The gambling industry has many methods and techniques to increase their profits. The industry has learned and perfected techniques over many years, using variations adapted to modern times and technologies. Some of those methods are hundreds, or thousands, of years old; others are recent. Our gambling counselling can bring recognition of these techniques so that they can be recognised:

Examples of some gambling industry techniques, that gamblers may recognise:

• 'Chasing losses'. Clients are encouraged to try to 'win back' their losses.
• Encouraging disassociation of reality, most gamblers lose.
• Exaggerating the importance of a 'near miss' of a losing bet, implying the next bet is more likely to win.
• Delaying paying out or cashing out winnings. The delays encourage further gambling.
  
• Ensuring some 'wins', encouraging the fallacy that winning is 'likely'.
• Exaggerating wins - bells/music/lights/cheers, etc. i.e. appealing to all the senses.
• Minimising the effects or sensations of a loss.
  
• Discouraging and minimising reality, including time. There are rarely clocks or windows in casinos.
• Using 'chips',  'points', 'credits', etc. to emotionally separate the money value of a gambling situation.
  
• 'Offering' discounted extra spins or turns, to continue the gambling. Those will often have lower payouts also.
  
• Encouraging the ' James Bond' effect - the clients are treated as 'super-important' people.
• Stressing how losses are 'investments' in gambling, E.g 'putting so much into this game, you should win now'.

Methods used by the industry to encourage gambling are cumulative, often building one on another and using different methods so that one or more will be effective. It is their business plan, to get more profits.

Gamblers can often acknowledge, in hindsight, which methods have been used with their own gambling habits.

For an appointment, email, call or text: 07757 233386 UK. Email: info@counsellingworld.co.uk Or use contact page.